Search Results for "book"

  • New

    CIM Coursebook: Project Management in Marketing 1st Edition

    Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’ 
    Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing 

    ‘Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.’ 
    Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates 

    Butterworth-Heinemann’s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. 

    Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. 

    •The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). 
    •Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. 
    •Past examination papers and examiners’ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. 
    •Extensive online materials support students and tutors at every stage. 

    Based on an understanding of student and tutor needs gained in extensive research, online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann.

  • New

    The Official CIM Course book , Analysis and Evaluation

    Elsevier/Butterworth-Heinemann’s 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course

    * Written specially for the Analysis and Evaluation module by the CIM senior examiner and a leading expert in the field
    * The only coursebook fully endorsed by CIM
    * Contains past examination papers and examiners’ reports to enable you to practise what has been learned and help prepare for the exam

  • New

    The CIM Handbook of Strategic Marketing: A Practical Guide for Designing and Implementing Effective Marketing Strategies (Chartered Institute of Marketing) 1st Edition

    The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company’s strategic direction. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the company’s capabilities with genuinely attractive market sectors. The Handbook’s strategic perspective and pragmatic outlook pervade the text and underpin its practical foundations.

    The rise of global competition and continuous innovation have redefined market structures, reshaped industries and given customers unprecedented value and choice. In this era of customer sovereignty there is a tremendous amount of pressure on organizations to adopt the principles of the marketing concept and to develop a much sharper strategic focus.

    The CIM Handbook of Strategic Marketing is a reference source to guide effective marketing practice. It provides supportive material for managers and employees who are building their marketing competence by attending training programmes, and includes contributions from leading academics – such as, Peter Doyle, Malcolm McDonald, Nigel Piercy

    The book amounts to a firm blueprint written by leading marketing thinkers for designing and implementing effective marketing strategies and improving business performance.

    Colin Egan is Professor of Strategic Management at Leicester Business School.

    Michael J Thomas is Professor of Marketing at the University of Strathclyde Business School.

    Reference source to guide effective marketing practice
    Supportive material for managers and employees who are building their marketing competence by attending training programmes

  • New

    The Official CIM course Book , Marketing Management in Practice

    Elsevier/Butterworth-Heinemann’s 2004-2005 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification.

    Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year’s CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can:

    * Annotate, customise and create personally tailored notes using the electronic version of the Coursebook
    * Receive regular tutorials on key topics from Marketing Knowledge
    * Search the Coursebook online for easy access to definitions and key concepts
    * Access the glossary for a comprehensive list of marketing terms and their meanings

    * Co-written by the CIM Senior Examiner for the Marketing Management in Practice module to guide you through the 2004-2005 syllabus
    * Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory
    * Contains sample assessment material written exclusively for this Coursebook by the Senior Examiner, as well as past examination papers to enable you to practise what has been learned and help prepare for the exam

  • New

    CIM Coursebook 06/07 Marketing in Practice

    Elsevier/Butterworth-Heinemann’s 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification.

    Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can:

    *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook

    *Search the Coursebook online for easy access to definitions and key concepts

    *Access the glossary for a comprehensive list of marketing terms and their meanings

  • The Marketing Book (5th edition )

    This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice.

    Taking into account the emergence of new subjects and new authorities, Michael Baker has overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer.

    In particular, the ‘Marketing Book’ now broaches the following ‘new’ topics:

    * Channel management – management of the supply chain
    * Customer Relationship Management
    * Direct marketing
    * E-marketing
    * Integrated marketing communications
    * measurement of marketing effectiveness
    * Postmodern and retro-marketing
    * Relationship marketing
    * Retailing

    Like its predecessors, the ‘Marketing Book 5th edition’ is bursting with salient articles from some of the best known academics in the field. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.

    * The authoritative reference source for marketers, now in its fifth edition
    * An overview of current thinking and practice, revised to reflect shifts in the marketing world
    * Seminal collection of articles by leading academics and practitioners

  • International Handbook of Public Procurement

    since the 1990s, government at all levels is under increasing pressure to do more with less. However, despite the U.S. government spending about 15 to 20 percent of its GDP on contracts for goods and services, there is a paucity of reference books for public procurement officials and very few textbooks for courses on the subject.

    Filling this void, the International Handbook of Public Procurementprovides the knowledge necessary to understand how procurement works and how to improve the cost-effectiveness of procurement systems. Taking a multidisciplinary approach, the book focuses on the managerial, economic, political, and legal aspects of this topic. It begins with a conceptual framework and highlights various reforms occurring in certain countries. By examining these improvements, readers are able to apply this knowledge to their own strategies.

    The next section presents selected cases that illustrate the public procurement process, examining systems in various nations including Germany, China, South Africa, Cambodia, Uganda, and Estonia. The book also discusses the rise of electronic procurement systems (E-procurement) and reviews the benefits of these efficient systems. Other topics presented in this comprehensive volume include practical discussions on contract negotiations, bidding, price strategies and cost analysis, and an insightful chapter on the market’s response to contract award announcements.

    A virtual encyclopedia from numerous international experts, this book was

  • The Harriet Lane Handbook

    “Trusted by generations of residents and practitioners, The Harriet Lane Handbook remains your first choice for fast, accurate information on pediatric diagnosis and treatment. .

    114.00
  • Handbook of PLAB 2nd Edition

    provide an understanding of the new pattern of this examination from year 2000;

    the first book of its kind wherein the author has tried his best to make it easily readable and easy to follow;

    incorporates about 3500 extended matching questions (EMQs) covering all the major topics;

    more stress has been laid on the topics which are rendered important from the point of view of the PLAB examination;

    first timers (beginner aspirants) as well as those who have been preparing already will find the Handbook equally useful.

    54.00
  • Myles Textbook for Midwives 16th Edition

    The sixteenth edition of this seminal textbook, Myles Textbook for Midwives, has been extensively revised and restructured to ensure that it reflects current midwifery practice, with an increased focus on topics that are fundamental to midwifery practice today. The book comes with Elsevier EVOLVE ancillaries – an online learning package which consists of 500 self-assessment questions and answers and a fully downloadable image bank.

    100.00

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