• New

    The Official CIM Course book: Stake holder Marketing

    Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’

  • New

    The Official CIM Course book: The Marketing Planning Process

    Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’ 
    Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing 

    ‘Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.’ 
    Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates 

    Butterworth-Heinemann’s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. 

    Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. 

    •The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). 
    •Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. 
    •Past examination papers and examiners’ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. 
    •Extensive online materials support students and tutors at every stage. 

    Based on an understanding of student and tutor needs gained in extensive research, online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann.

  • New

    CIM Coursebook Marketing Communications

    Elsevier/Butterworth-Heinemann’s 2004-2005 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification.

    Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year’s CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can:

    * Annotate, customise and create personally tailored notes using the electronic version of the Coursebook
    * Receive regular tutorials on key topics from Marketing Knowledge
    * Search the Coursebook online for easy access to definitions and key concepts
    * Access the glossary for a comprehensive list of marketing terms and their meanings
    * Co-written by the CIM Senior Examiner for the Marketing Communications module to guide you through the 2004-2005 syllabus
    * Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory
    * Contains sample assessment material written exclusively for this Coursebook by the Senior Examiner, as well as past examination papers to enable you to practise what has been learned and help prepare for the exam

  • New

    The Marketing Book, Third Edition: Published in association with the Chartered Institute of Marketing CIM Professional Development Series (Marketing Series) 3rd Edition

    This third edition of the best-selling Marketing Book has been extensively revised, updated and substantially extended. All the original chapters have been reviewed and many of them have been completely rewritten to reflect changes and trends in current marketing thinking and practice.

    In addition, a number of completely new chapters have been added, namely: * Strategic Marketing Planning: A review of concepts and their applications – Malcolm McDonald and Linden Brown * Market Segmentation – Martin Evans * Sales Promotion – Sue and Ken Peattie * Green Marketing – Ken Peattie and Martin Charter The authoritative Chartered Institute of Marketing handbook, under the editorship of Professor Michael Baker, and with specially commissioned contributions from top UK marketing educators and writers, sets out the scope and nature of the marketing function, its managerial application and its contribution to corporate success. The Marketing Book is an indispensable reference work and textbook for students and practitioners, all over the world. It will be essential reading for those students taking CIM Certificate and Diploma, business studies management and marketing degrees, MBA, DMS, and BTEC Higher National and equivalent courses. – Connections, December 1994

    third edition of the best-selling Marketing Book
    revised, updated and substantially extended.
    all the original chapters have been reviewed and many of them have been completely rewritten to reflect changes and trends in current marketing thinking
    and practice

  • New

    CIM Coursebook: Project Management in Marketing 1st Edition

    Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’
    Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing

    ‘Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.’
    Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates

    Butterworth-Heinemann’s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty.

    Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along.

    .The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing).
    .Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory.
    .Past examination papers and examiners’ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time.
    .Extensive online materials support students and tutors at every stage.

    Based on an understanding of student and tutor needs gained in extensive research, online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann.

  • New

    CIM Coursebook: Project Management in Marketing 1st Edition

    Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in helping students understand the complexities of marketing. The discussion and practical application of theories and concepts, with relevant examples and case studies, should help readers make immediate use of their knowledge and skills gained from the qualifications.’ 
    Professor Keith Fletcher, Director of Education, The Chartered Institute of Marketing 

    ‘Here in Dubai, we have used the Butterworth-Heinemann Coursebooks in their various forms since the very beginning and have found them most useful as a source of recommended reading material as well as examination preparation.’ 
    Alun Epps, CIM Centre Co-ordinator, Dubai University College, United Arab Emirates 

    Butterworth-Heinemann’s official CIM Coursebooks are the definitive companions to the CIM professional marketing qualifications. The only study materials to be endorsed by The Chartered Institute of Marketing (CIM), all content is carefully structured to match the syllabus and is written in collaboration with the CIM faculty. 

    Each chapter is packed full of case studies, study tips and activities to test your learning and understanding as you go along. 

    •The coursebooks are the only study guide reviewed and approved by CIM (The Chartered Institute of Marketing). 
    •Each book is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. 
    •Past examination papers and examiners’ reports are available online to enable you to practise what has been learned and help prepare for the exam and pass first time. 
    •Extensive online materials support students and tutors at every stage. 

    Based on an understanding of student and tutor needs gained in extensive research, online materials have been designed specifically for CIM students and created exclusively for Butterworth-Heinemann. Check out exam dates on the Online Calendar, see syllabus links for each course, and access extra mini case studies to cement your understanding. Explore marketingonline.co.uk and access online versions of the coursebooks and further reading from Elsevier and Butterworth-Heinemann.

  • New

    The Official CIM Course book , Analysis and Evaluation

    Elsevier/Butterworth-Heinemann’s 2006-07 CIM Coursebook series offers you the complete package for exam success. Fully reviewed by CIM and updated by the examiner, the coursebook offers everything you need to keep you on course

    * Written specially for the Analysis and Evaluation module by the CIM senior examiner and a leading expert in the field
    * The only coursebook fully endorsed by CIM
    * Contains past examination papers and examiners’ reports to enable you to practise what has been learned and help prepare for the exam

  • New

    The CIM Handbook of Strategic Marketing: A Practical Guide for Designing and Implementing Effective Marketing Strategies (Chartered Institute of Marketing) 1st Edition

    The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company’s strategic direction. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the company’s capabilities with genuinely attractive market sectors. The Handbook’s strategic perspective and pragmatic outlook pervade the text and underpin its practical foundations.

    The rise of global competition and continuous innovation have redefined market structures, reshaped industries and given customers unprecedented value and choice. In this era of customer sovereignty there is a tremendous amount of pressure on organizations to adopt the principles of the marketing concept and to develop a much sharper strategic focus.

    The CIM Handbook of Strategic Marketing is a reference source to guide effective marketing practice. It provides supportive material for managers and employees who are building their marketing competence by attending training programmes, and includes contributions from leading academics – such as, Peter Doyle, Malcolm McDonald, Nigel Piercy

    The book amounts to a firm blueprint written by leading marketing thinkers for designing and implementing effective marketing strategies and improving business performance.

    Colin Egan is Professor of Strategic Management at Leicester Business School.

    Michael J Thomas is Professor of Marketing at the University of Strathclyde Business School.

    Reference source to guide effective marketing practice
    Supportive material for managers and employees who are building their marketing competence by attending training programmes

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