Principles of Marketing, Global Edition

120.00

In stock

n a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers.

Compare

Help students learn how to create customer value and engagement
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.

Be the first to review “Principles of Marketing, Global Edition”

Your email address will not be published.

Reviews

There are no reviews yet.

See It Styled On Instagram

    No access token

Main Menu